Designers and color lovers alike are excited about PANTONE's 2022 color of the Year. It's PANTONE's color of the Year 2022. It's PANTONE 17-3938 Very Peri. It's a new PANTONE color that doesn't appear on any existing palette. Its existence will set the tone for the direction of design creation in the coming year.

We live in a time of radical change. Periwinkling is a symbol of the global spirit of this moment and the transformation we are experiencing. As we emerge from a period of intense isolation, our ideas and standards change, and our physical and digital lives merge in new ways. Digital design helps us expand the limitations of reality, open the door to the dynamic virtual world, explore and create new color possibilities. With the rise of video games, meta-cosmology and the rise of art communities in the digital space, PANTONE 17-3938 periwina blue shows how the diversity of modern life and how the color currents of the digital world are reflected in the physical world, and vice versa.